Triple S
Challenge
Triple S was scaling fast and needed a clear public narrative, consistent messaging across channels, and visible moments that would earn trust with partners, media, and customers.
What We Did
- Brand Narrative & Messaging
- Built the messaging house (vision, value proposition, proof points, FAQs).
- Defined tone of voice and key messages for executives and product lines.
- Built the messaging house (vision, value proposition, proof points, FAQs).
- Media Relations
- Produced the press kit (boilerplate, founder bio, product factsheets).
- Wrote & distributed press releases; pitched interviews and features.
- Managed a targeted media list and coordinated briefings/embargoes.
- Produced the press kit (boilerplate, founder bio, product factsheets).
- Digital PR & Thought Leadership
- Launched a content cadence for LinkedIn/Instagram.
- Ghostwrote founder/CEO posts and op-eds; created quote cards & short videos.
- Set up social listening and lightweight community management.
- Launched a content cadence for LinkedIn/Instagram.
Impact
- Clear, consistent brand story across media, social, and events.
- Regular coverage in priority outlets and stronger executive presence on LinkedIn.
- Warm partner introductions, higher event engagement, and a replicable PR engine for future launches.