Ministry of High-Tech Industry of Armenia

Challenge

The Ministry needed to strengthen its visibility and credibility in Armenia’s rapidly developing high-tech ecosystem balancing transparency with influence while engaging both local and international stakeholders.

What We Did

  • Minister’s Personal Branding – Crafted LinkedIn posts, speeches, and public messages that positioned the Minister as a forward-looking, trusted leader.
  • Events – Organized large-scale initiatives including the Plug and Play Acceleration launch, Digitec Expo, WCIT 2024, SSS, as well as several press conferences with national media ensuring impactful messaging and wide media coverage.
  • Projects – Promoted the Neruzh diaspora entrepreneurship program, highlighted Armenia’s aerospace and defense-tech projects, and communicated upcoming legislative reforms.
  • Crisis Management – Developed clear messaging and Q&A materials for sensitive topics like tax reforms and defense-tech strategy, ensuring credibility during challenging discussions.International Media Relations – Built connections with foreign press, prepared English-language press releases and briefings, and secured coverage in international outlets to raise Armenia’s profile globally.

Impact

  • Increased international and local media visibility of Armenia’s high-tech sector.
  • Built a consistent, credible professional presence for the Minister.Strengthened
  • Armenia’s reputation as an emerging hub of innovation and collaboration.