Docus x Bloodcell Partnership

Challenge

Docus, a leading digital healthcare platform, was preparing to announce its AI-powered partnership with Bloodcell. The goal was to position the collaboration as a breakthrough in Armenia’s healthcare innovation, while also attracting new partnerships and gaining broad media coverage.

What We Did

  • Organized a high-impact press conference to announce the partnership.
  • Developed a clear PR narrative highlighting the scientific, technological, and social value of the project.
  • Engaged leading media outlets and arranged interviews with top journalists and health influencers.
  • Coordinated guest participation, including potential involvement of Armenia’s Minister of Health, to maximize visibility.

Impact

  • Generated wide national coverage in TV, online, and print media.
  • Secured interviews with popular platforms including Petros Ghazaryan, Lurjcast, Re/Arrange, Doctors Room, and Armenpress.
  • Strengthened Docus’ positioning as an innovator in Armenia’s healthcare sector and opened doors for further collaborations with labs and medical organizations.